For orthopedic doctors and specialists, workers' compensation referrals present a valuable opportunity to grow your practice while helping injured employees recover and return to work. However, building and maintaining a strong referral network in the workers' compensation space can be challenging, especially as many adjusters and referral sources now work remotely.
Growing a workers’ compensation practice isn’t as simple as providing excellent medical care—though that will always be the foundation. Success in workers’ compensation requires an understanding of the system itself, consistent communication with key stakeholders, and a commitment to patient-centered care at every stage of the process.
The workers’ compensation landscape has evolved, and for physicians, visibility and connection matter more than ever. As the industry continues to shift, doctors who want to grow and sustain their practices must adapt—by strengthening relationships with key stakeholders and embracing thoughtful, strategic marketing.